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Sunday, August 9, 2020 | History

2 edition of role of brand name and country-of-origin cues in Irish consumers" product evaluations found in the catalog.

role of brand name and country-of-origin cues in Irish consumers" product evaluations

Lorraine O"Shea

role of brand name and country-of-origin cues in Irish consumers" product evaluations

by Lorraine O"Shea

  • 276 Want to read
  • 13 Currently reading

Published by University College Dublin in Dublin .
Written in English

    Subjects:
  • Product management.,
  • Brand name products.,
  • Consumers -- Ireland -- Attitudes.,
  • Consumer behavior -- Ireland.

  • Edition Notes

    Thesis (M.B.A.) - University College Dublin, 1991.

    StatementLorraine O"Shea.
    The Physical Object
    Paginationiii, 114p. :
    Number of Pages114
    ID Numbers
    Open LibraryOL16435355M

    Future research should measure this information.] This finding suggests that price was the major consideration in subjects' product evaluations, although country of origin and brand name might have some indirect effects via perceived quality. Feb 03,  · Differences Between Country of Origin, Perceived Brand Foreignness and Brand of Origin. Russia) Relatively minor role of interaction between brand name and country of origin in decision making Asia Brand origin is important India: foreign brands considered of higher quality, technology, status and esteem and lower price than the local ones.

    The country-of-origin effect (COE), also known as the made-in image and the nationality bias, is a psychological effect describing how consumers' attitudes, perceptions and purchasing decisions are influenced by products' country of origin labeling. Since , . Consumer Perception of Product Quality and the Country-of-Origin Effect Author(s): Gregory R. Elliott and Ross C. Cameron and brand name are invariant, and where the locally made product while consumers rate country of origin after product quality and price, when these other factors are equivalent, the fact that product is promoted as.

    Sep 07,  · Some extrinsic cues may include brand name, packaging concept, store image, price, country of origin, etc. Country-of-origin is classified as an extrinsic cue as the ‘made in’ label can be removed from a product without altering its physical characteristics (Eroglu and Machleit, ) and plays a part in forming a whole brand/product image. Aug 24,  · In the absence of other product information, the country of origin of a product or service affects consumers’ evaluation of that product or service. Along with other extrinsic cues such as brand name and warranty, COO information is used by consumers to reduce the inherent uncertainty associated with the purchase of products.


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Role of brand name and country-of-origin cues in Irish consumers" product evaluations by Lorraine O"Shea Download PDF EPUB FB2

The cognitive approach is that a product can be considered as an array of information cues. Traditionally, a distinction is made between product intrinsic cues (taste, design, fabric, etc.) and extrinsic cues of product like brand name, price, store status, guarantee, or country of origin.

This research explores the different effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more simplicityhsd.com by: country on consumers’ product evaluations and purchase intention some argued that country of origin influences consumers by being used as product attribute (Hong and Wyer, ); others insisted that country of origin affects an important role in product quality evaluation while a brand origin country is.

e In uence of Country of Origin Cues on Product that reduces consumers’ product evaluations. We refer to this consistency or lack of consistency between brand origin and country of. In previous research streams on the topic, the term country of origin has been defined as either brand origin or product origin (country of manufacture); brand origin referring to the home country.

resistances in relation to consumers’ report in evaluating the actual influence of country of origin on behavioral consequences such as to be more rational in strengthening intrinsic product features and considering brand name as the source of country-of-origin (COO).

country of origin is only one extrinsic cue among many extrinsic and intrinsic cues available to the consumer in a real purchase situation. Furthermore, in real life, consumers are likely to engage in some level of information search, which would further dilute the country of origin effect in the marketplace.

Jul 01,  · This research explores the different effects of brand origin country and made-in country on consumers’ product evaluations and purchase intention. It is found that made-in cues have significant impacts on quality evaluation while brand origin cues influence purchase intention more prominently.

Product quality is perceived lower when a brand from developed country is manufactured in Cited by: cues play a significant role in product evaluation (Maheswaran & Chen, ). According to the cue utilization theory, consumers make their inferences about the quality of a product based on many cues like color, price, packaging, and country of origin or produc-tion (Jacoby, Olson & Handdock ).

Thus, c ountry o f o riginCited by: 4. In light of the conflicting findings in previous research on the effect of country-of-origin (COO) on consumer product perceptions, this paper extends previous research by testing a decomposition of the construct (country of product design (COD), assembly (COA) and parts (COP) manufacture) on Mexican and US consumers.

Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues. literature focuses on how country name and brand name influence product evaluations (Teas and Agrawal ), or how brand name and origin are often confused, with brand often How consumers evaluate origin products will depend on numerous features, such as.

Therefore, the most important cues for product values would be brand name, price, retail outlet and Country of origin (Kardes, Cronley et al. This research suggests that always companies should be aware of the effect of country of origin and other extrinsic cues on consumer’s product evaluation.

Consumers presume traits of the product based on the stereotypes associated with the country of origin and the experiences with other products of that country (Dagger & Racit, ). Consistent with this, research on this topic confirms that many consumers make product evaluation and purchase decisions based on country of origin cues (Miller Cited by: 4.

that consumers’ product evaluations and buying intentions are related to the origins of the products (Papadopoulos and Heslop). In general, this research, widely known as country-of-origin (COO) studies, supports the view that a product’s origin indeed affects the way it will be perceived byCited by: the design of the product, the packaging, the brand name, the advertising made for the product and the channels used for People that check and search for the country of origin on a product are actually trying to confirm the quality of that consumers link the country of origin not just with the quality of a product but also with.

This research examined the effects of country of origin and product category on product evaluations for 21 countries and 18 products. As hypothesized, product evaluations were highest for highly-developed countries, followed by newly-industrialized, newly-marketizing, and developing-country groups.

Jul 14,  · Consumers tend to recall the stored information about the brand and the country in question and then they relate the brand name with the COO to form a brand image and infer the product evaluation (Scott and Keith, ; Koubaa,p).

Brand image is the reasoned or emotional perceptions consumers attach to a specific brand. brand’s origin to provide the information they traditionally extracted from country-of-origin.

This has been supported by the studyon young Singaporean consumers. Therefore, this study will be based on the concept of country of origin of brand. The American Marketing Association defines a brand as a‘name. Introduction and objectives.

The effect of country of origin (CoO) on consumers' perceptions and purchasing intentions is a common theme in marketing research (Bloemer et al.,Usunier, ).This research aims to update the factors influencing consumer purchase of luxury simplicityhsd.com by: The impact of country-of-origin cues on consumer perceptions of product quality: A binational test of the decomposed country-of-origin construct Gary S.

Inscha,*, J. Brad McBrideb,1 aCollege of Business and Economics, West Virginia University, P.O. BoxMorgantown, WVUSA. However, brand familiarity is not yet developed when a product enters a new market, with the exception of products from a global brand.

Consumers use country-of-origin as an extrinsic cue especially in the evaluation of new products, rather than focusing on the intrinsic attributes of one specific product (Michaelis et al., ).Cited by: 8.The Influence of Country of Origin Cues on Product Evaluation: Evidence from Swiss and German Consumers This study aimed to investigate the influence of visual symbols on the perception and evaluation of two fictitious products as well as the effect of demographic characteristics (nationality) on consumers’ simplicityhsd.com by: 4.BRAND ORIGIN AND CONSUMERS’ PERECEPTIONS OF APPAREL PRODUCT ATTRIBUTES RELATING TO According to Keller (), the examples of secondary cues are country of origin, brand origin, distribution channels, or a spokesperson or endorser of the This study particularly focuses on brand origin as a potential cue that consumers use to evaluate.